This was not on my original list of Social Media options I was going to investigate, but I found it along the way in my research and I’m so glad I did. It might just be the Hootsuite alternative I’ve been searching for.
The basics of Metricool are pretty similar to Hootsuite. It has a really great post creation feature and scheduling. It even has analytics of your social media presence and an Inbox feature which allows you to manage all the DMs you get on all platforms in one place! These are some great tools and you’re not going to believe the price tag!
But before I do, here’s an overview of some of the features:
- Analytics: Metricool offers detailed analytics for all social media channels, including Instagram, Facebook, Twitter, and LinkedIn. The platform provides a clear and concise overview of the performance of each post, including reach, engagement, and impressions.
- Scheduling: Metricool allows scheduling of social media posts in advance. This feature is helpful for those who want to save time and plan their social media content in advance.
- Competitor Analysis: Metricool provides a detailed analysis of the competitor’s social media accounts. This feature allows users to understand their competitor’s social media strategy and helps them to improve their own social media performance.
- User-friendly Interface: Metricool has a user-friendly interface that is easy to navigate. The platform is well designed, and all the features are easily accessible.
Also, it posts directly to Instagram, unlike Buffer. On top of all that, the price tag for one brand, including 50 posts a month is ZERO dollars! Totally free! That’s perfect for just getting started! I’m super stoked about this tool will be using it from here on out unless I find something better. If your’re looking for a free Hootsuite alternative, highly recommend you try Metricool. 😀